How Much Do Channel Letters Cost? A Buyer's Guide

Channel letter pricing depends on letter height, material, lighting type, mounting and quantity. Here's what drives cost and how to get the best factory-direct price.

Channel letter pricing varies widely depending on specifications. Here's a breakdown of what affects cost.

Letter Height

Taller letters use more material and LED modules. A 30cm letter costs roughly half of a 60cm letter. Most storefront signs use 30-60cm letter height.

Return Material

Powder-coated aluminum return is standard. Brushed stainless steel adds premium cost. Acrylic return is available but less durable.

Lighting Type

Front-lit is cheapest. Halo-lit adds cost for extra LEDs. Dual-lit is the most expensive. Quantity discounts apply at 5+ identical signs.

Mounting

Raceway mounted on fascia is simplest. Standoff mounting on composite panel adds material cost. Custom mounting solutions are priced per project.

Factory Direct Savings

Buying from a factory in China cuts out distributors and sign shop markup. You typically save 40-60% compared to local sign shops. Minimum order is flexible — we accept single prototypes and multi-store rollouts.